We created a documentary film about MusikBojen and their work – music therapy for children with trauma. A powerful film with information, but above all, a lot of heart.

We also produced a variety of social media formats, which provided ongoing content for MusikBojen’s channels – both through paid and organic means.

MusikBojen wanted to create a short documentary/presentation about themselves to let people know they exist and what they do, as well as to explain what music therapy is.

We created a documentary film that showcases the presence and work of MusikBojen, while also demonstrating how music therapy is conducted. The film contains informative elements but is primarily driven by heartfelt storytelling. During the production, we also generated social media clips from interviews, providing content and traffic for MusikBojen’s channels.

Additionally, we produced a variety of advertising films in different formats. When MusikBojen acquired advertising slots on TV4, they wanted to include clips from the documentary. However, we realized that a dedicated advertising film would be more effective within the limited time frame of television. We developed an idea and presented it to MusikBojen, who absolutely loved it. We assembled a team dedicated to bringing this project to life. The campaign took place from July 8th to September 1st, 2019.

With the campaign, MusikBojen reached 34.9% of the Swedish population, and each person was exposed to the film an average of 3.5 times.