Movestic wanted to communicate around deregulation of the Swedish occupational pension system. Primary target audience were those who had earned this kind of pension in the 80a, 90s and early 2000s.

The idea was a play on eras (specifically the 90s) aimed to evoke recognition and nostalgia with the target audience, to set the scene for talking about pensions in a fun and memorable way. We adapted this idea for film, and together refined it through a series of iterations in scripts and storyboards.

As with any film set in a different time period the challenge was to find the right location, styling, set design and props to really sell the era.

“– I wanted the scene to feel authentic to the time period and be instantly recognisable, without having to tell the viewer straight up. Thanks to our amazing team I believe we hit our mark. There’s just something heart warming about the sound of an old floppy drive and an ill-fitting sweater vest, isn’t it?”, says director Benjamin Stolt.

The campaign ran both as TV commercial and in short versions on various social media. Site traffic to Movestics page for moving your pension saw an increase of more than 500% compared to the previous year.

Movestic:

Katarina Dalunde Eriksson, Content Manager

Helena Olsson, Director of Communications & Brand

DOOH campaign

Together with Movestic we conceptualized and produced this digital out of home campaign. The purpose was to attract new pension savers with the message that Movestic will take care of your pension whilst you think of other things. A clear and aspirational message and a tactical play on “seasonal daydreaming” during the cold and dark winter months, purpose built for specific outdoor screens around town.