The client wanted to increase the number of applications to their educational programs. They wanted to showcase the type of courses they offer and highlight why their programs are a great choice for aspiring hair stylists and makeup artists.

By highlighting individuals who have gone through Björn Axén Academy and sharing their personal stories, we were able to hear from people who are often behind the scenes and bring them and their stories into the spotlight for those who were curious and interested in pursuing a similar path.

Björn Axén Academy filled all of its application spots exceptionally quickly.