H&M

Brand Storytelling

00:0003:45

The central part of this concept is that a spokesperson, in a clear, trustworthy and personal way will be able to convey an important message.

The format is scalable, from a base level where time is limited to more elaborate versions. The films are all characterized by common graphics and imagery. Over time, the viewers will recognize the films and H&M will have created their own communication channel in a video format.