Norrsken Foundation invests in companies with the potential to radically improve the world. In 2019, Norrsken introduced Impact Week and the Norrsken Award, aiming to provide deserving impact start-ups with the recognition they truly deserve.

To promote the launch of this initiative, we created a film that focuses on the vision and passion behind it. Additionally, to generate excitement around the award, we produced 100 unique films, one for each nominated start-up, where each company received their own drum solo, symbolizing a nomination diploma.

77% of the start-ups shared their nominations on their company’s social media platforms.

For those who didn’t share it on their company’s social media, many opted to share it on their personal accounts to reach a wider audience.