Norrsken Foundation invests in companies with the potential to radically improve the world. In 2019 Norrsken launched Impact Week and the Norrsken Award to give the impact start-ups the attention they truly deserve.
To promote the launch of this initiative we made a film focusing on the vision and heart behind it. To create buzz around the award we created 100 unique films, one for each nominated start-up, where each company received their very own drum solo – like a nomination diploma.
- 77% of the start-ups shared their given nomination on the company Social Media platforms.
- Of those who didn’t share it in their company’s Social Media, most instead shared it on their personal accounts for a wider reach.