Pantamera

Brand Entertainment

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PantameraHumor was created in 2018 as the next step in our collaboration with Pantamera, with content for their own digital platforms. A ”comedy editorial board” was cast. PantameraHumor is a creative group who works both in front of the camera and behind the scenes with script writing.

Under the creative direction of two main directors, digital content is continuously written and produced in various formats and published 4-5 times a week since the summer of 2018.

Background

Statistics clearly show that people in the age range of 16-24 years old are the worst at recycling in Sweden. In their communications, Pantamera constantly needs to remind, inform and reach out to young people to make them aware of the importance and benefits of recycling, to help them establish sustainable behaviors as they grow older.

Solution

It is no secret that the target group (16-24 year-olds) very rarely watches traditional TV. Therefore, we decided to create the concept #pantamerahumor with the help of a number of relevant influencers. The directors started the scriptwriting with a great deal of creative freedom but always with a code of conduct as a foundation. Parallel to this, the recording process was planned. Small teams, a little bit of technology and a lot of recording time were the main principles of the production.

The production quickly became successful and we are now in the third round of content creation. We have now created PantameraHumor, a ”comedy editorial board” where, apart from the main content creation, significant effort is also put into the production of memes, still images, gifs, teasers, etc.

You can find all this on PantameraHumor’s instagram page.

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Resultat säsong 1&2

Views: 12,6 miljoner

Kommentarer: 34 000

Delningar: 8 500