In a blend of animated photographs from 1870s Stockholm and game scenes, we tell the fascinating story of the man depicted on the seal of the Absolut Vodka bottle. In addition to his astonishing journey from a poor peasant boy to a liquor king and one of Sweden’s wealthiest men, he was a member of parliament and a pioneer in the fight for workers’ rights.

Director Producer
Johan Skog Pelle Ohrgren